Coco Chanel - Fashion Merchandising Assignment Example | Topics and Well Written Essays - 500 words

Coco Chanel - Fashion Merchandising - Assignment Example The article Coco Chanel - Fashion Merchandising centers around the Coco Chanel and her procedures. Coco Chanel never flourished from a design foundation, yet hailed from a destitution stricken family. Coco was an entertainer in her initial life periods in the wake of pressing together a singing profession as a club vocalist. She was by all accounts alright with singing and the vocation seemed, by all accounts, to be her strength. In any case, Coco understood that her fortune lied somewhere else a long way from the music business. She consequently later moved to form industry, where she left an imprint before her death. It was not until 1920s that Coco stepped an enduring expert in the realm of design. In the years going before World War I, Women’s clothing types were prohibitive and would in general make them increasingly female. Ladies just dressed to satisfy men. Coco changed the style business by breaking that code by creating less difficult attire for ladies, which were in creasingly down to earth. Coco brought into reality female pants just as suits, which was odd inferable from the female clothing regulation in the first years. Coco got notable during mid 1920s for gaining practical experience in female pieces of clothing, yet in addition for the memorable â€Å"black dress†, which overwhelmed the style business. Coco propelled Chanel No. 5 scent in 1922 and furthermore start Chanel signature cardigan coat in 1925. Coco filled in as a medical caretaker in World War II, however needed to get into concealing after her issue with a Nazi officer. In 1954, she came back to Paris where she bobbed back to mold world.

The Management of Global Trade Distribution Coursework

Free Essays on Friedrich Nietzsche

Friedrich Nietzsche, a special logician had some fascinating thoughts regarding people’s human qualities and character types. In this paper I will clarify what I like and abhorrence about his Lord Morality and his absolute opposite to this, Slave Morality. As per Nietzche, all ethical quality is an appearance of the will to control. The other is driven by the will to control however endeavors to deny this. The expression ace profound quality alludes to all the estimations of the mentally solid willed individuals. They stress freedom, individual respect, self-endorsement and the will to succeed. For such individuals great alludes to whatever prompts self-satisfaction with qualities, for example, respectability, quality, mental fortitude, force and pride. The direct opposite to the ace profound quality is the slave ethical quality. This ethical quality interests to the individuals who are unsure of themselves, frail willed. They characterize great as what makes life simpler, mor e secure, with so much characteristics as persistence, lowliness, noble cause, unobtrusiveness and empathy. I concur and differ with Nietzsche. I concur with the will to control. That all people are driven by this will. I am living verification. I need to be responsible for my future. I have objectives in each part of my life that I need to satisfy, everybody does. Without these objectives there would be no inspiration forever. Specialists wouldn’t need to be craftsmen, researchers wouldn’t care about science, and individuals wouldn’t care about themselves. I likewise concur with the ace morality’s ethics not the ace profound quality as an ideal being. I think we need these temperances In request to prevail with regards to satisfying the objectives set out by the will to control. I feel that when an individual discovers oneself these ace profound quality ethics are clear. The slave profound quality on the otherhand, I think has a few temperances and a few defeats as Nietzsche recommends. Persistence, humility, noble cause and empathy are a portion of the excellencies that Nietszche accepts to be acrid grapes. I have confidence in these characteristics. The piece of the slav... Free Essays on Friedrich Nietzsche Free Essays on Friedrich Nietzsche Friedrich Nietzsche, a remarkable rationalist had some exceptionally fascinating thoughts regarding people’s human qualities and character types. In this exposition I will clarify what I like and abhorrence about his Lord Morality and his absolute opposite to this, Slave Morality. As per Nietzche, all profound quality is an appearance of the will to control. The other is driven by the will to control however endeavors to deny this. The expression ace ethical quality alludes to all the estimations of the mentally solid willed individuals. They stress freedom, individual nobility, self-endorsement and the will to succeed. For such individuals great alludes to whatever prompts self-satisfaction with qualities, for example, honorability, quality, mental fortitude, force and pride. The direct opposite to the ace profound quality is the slave ethical quality. This ethical quality interests to the individuals who are dubious of themselves, powerless willed. They characterize great as what makes life simpler, more secure, with so much characteristics as tolerance, quietude, noble cause, humility and sympathy. I concur and differ with Nietzsche. I concur with the will to control. That all people are driven by this will. I am living confirmation. I need to be responsible for my future. I have objectives in each part of my life that I need to satisfy, everybody does. Without these objectives there would be no inspiration forever. Specialists wouldn’t need to be craftsmen, researchers wouldn’t care about science, and individuals wouldn’t care about themselves. I likewise concur with the ace morality’s excellencies not the ace ethical quality as an ideal being. I think we need these ethics In request to prevail with regards to satisfying the objectives set out by the will to control. I feel that when an individual discovers oneself these ace profound quality temperances are apparent. The slave profound quality on the otherhand, I think has a few ethics and a few ruins as Nietzsche proposes. Tolerance, humility, noble cause and empathy are a portion of the ethics that Nietszche accepts to be acrid grapes. I have faith in these characteristics. The piece of the slav... Free Essays on Friedrich Nietzsche Both, Friedrich Nietzsche in his â€Å"Thus spoke Zaratuthstra† and Imants Ziedonis in his â€Å"Epifanijas† investigate the subject of our reality. Nietzsche continually poses inquiries, while Ziedonis attempts to offer responses to the reasons for different issues. The two men allude to God, and in spite of the fact that Nietzsche denies him, still, it is clear that the two men are connected by a similar soul that is reflected in their work. Indeed, even with some distinction in accepts misused, the peruser appears to get a similar message from these two works: what is men significance in this world? Friedrich Nietzsche for an incredible duration put stock in agnosticism. Hence, the presence of men where God isn't included. This can be unmistakably found in the Prologue of his book â€Å"Thus spoke Zaratuthstra†, where Zarathustra denies God, â€Å"Could it be conceivable! This old holy person in the woodland not yet knew about it, that God is dead!† This situation is likewise investigated more remote more when Zarathustra addresses a dieing man, there is nothing of all that whereof thou speakest: there is no fallen angel and no hellfire. Thy soul will be dead even sooner than thy body; dread, along these lines, nothing anything else! Through this discussion plainly forever for Nietzsche additionally has stopped to exist, henceforth for him men is the main significance to the world. Nietzsche gets this thought and investigates it further, in the discussion among Zarathustra and the holy person, where Zarathustra strongly states, â€Å"I love mankind,† subsequ ently demonstrates that in his skeptic progressive system, man is better than God, for God essentially doesn't exist. By indicating this, Nietzsche appears to address himself, for in his book, he regularly utilizes suggestions to the good book, for example, some of Ten Commandments to some extent five of a Prologue: â€Å"Love thy neighbor as thy friend† and â€Å"Do not pine for what you don't have†, just as he additionally specifies that all men are rise to and have same rights and needs as others. In Ziedonis’s â€Å"Epifanijas,† the presence of God is ...

Research Paper on Explorative Study of Marketing Strategies Adopted By Fashion Retail Industry in the United Kingdom A Case Study of Mark and Spencer

Research Paper on Explorative Study of Marketing Strategies Adopted By Fashion Retail Industry in the United Kingdom: A Case Study of Mark and Spencer Company Overview Mark and Spencer Group(MS) is among the leading retailers of foods, clothing, and home ware in the United Kingdom. However, Mark and Spencer Group plc. enjoys a dominant market position in the clothing segment due to the factors such as the diversified range and quality of products in its product segment (Datamonitor Report, 2011). Primarily, the company’s operations are divided into both wholly owned stores and franchise stores. Mark and Spencer Group plc. operates 690 stores in the United Kingdom and another 320 owned and franchised stores in other international territories. Major products and services from the company include different assortments of clothes, food, and home ware and accessories. For purposes of this paper, the clothing section of the will be analyzed. Product offerings in the clothing retail segment include women’s wear, men’s wear, lingerie, footwear, and children wear. Other notable products include food, grocery items, and home ware and acc essories. Mark and Spencer Group plc. also offers services such as credit cards, insurance, and other financial services. Finally, major brands include Collezione, Limited Collection, Girls Boutique, Autograph, and Per Una among others (Datamonitor Report, 2011). Mark and Spencer Group distributes its products through channels such as flagship stores, retail park stores, MS outlets, MS Catalogue, Simply Food stores, and Simply Food franchised outlets. The Mark and Spencer Group online platform also plays a crucial role in distributing products and services to its clients. Statement of the Problem The current fashion industry in the UK is characterized by intense competition and increased adoption of marketing strategies aimed at increasing the level of competition and creating sustainable advantage within the market. The fashion industry is highly volatile and seasonal; hence, it is subject to vulnerabilities such as the ‘fading out’ effect on fashion items. Each fashion season is characterized by a new clothing design or style that has particular periods of remaining ‘hype’ among fashion lovers. Firms competing in the industry have devised unlimited strategies and resources into efforts aimed at reaching customer groups in all market segments. As such, success in the fashion industry is characterized by the ability of fashion retailers to keep up with the fast developing pace and the development of creative and innovative marketing strategies (Walter, 2011). Firms that fail to develop creative and innovative marketing strategies are high risk of lea ving the market. At this moment, it is forcefully crucial to explore the importance of marketing strategies adopted by retailers in the UK fashion industry. This research proposal limits itself to the exploration of marketing strategies adopted by retailers in the UK fashion industry. Particular focus will be placed on the marketing strategies adopted by Mark and Spencer in enhancing market dominance in the UK fashion industry. For the past several decades, Mark and Spencer’s mission has revolved around the delivery of quality, value, and service to consumers. Majority of marketing strategies adopted by the company revolves around five key principles that include the development of long-term relationships with suppliers, supporting the domestic (British) industry, the provision of value through the delivery of a selected range of merchandise delivered at affordable prices, utilizing the company’s brand, and capitalizing on promotional activities. Literature Review The research proposal aims to provide key insights concerning the strategies adopted by Mark and Spencer in expanding its marketing strategies and growth potential in the UK retail industry in addition to examining specific strategies that have enabled the company to enjoy a dominating market share. Other than the exploration of specific marketing strategies adopted by Mark and Spencer, this paper aims to provide recommendations regarding marketing strategies that could be adopted by other firms within the industry in efforts aimed at enhancing competitive advantage and market dominance. Furthermore, the research will analyze the current situation in the UK fashion industry with respect to the prevailing marketing strategies adopted by companies in the industry. In turn, it will review potential contributions of marketing strategies to the popularity of the UK fashion industry and subsequently, establish the principles for evaluating the application of marketing strategies in the gro wth of the industry. Owing to the complexity of strategies used by firms within the industry to attract customers, this study will concentrate in the examination and exploration of marketing strategies adopted by firms within the UK fashion industry with particular focus being directed to specific marketing strategies adopted by Mark and Spencer Group plc. Majority of research studies have been conducted in examining the fashion industry in the United Kingdom. Among the research studies relating to the application use of marketing strategies in the fashion and apparel industry, majority of them were concentrated in the study of the general application of marketing strategies on the industry wide perspective. For instance, Myers (2004) and Helen (2011) centered their studies in the examination of effects of globalization of the marketing activities of firms in the apparel industry while Ferguson (2004) based his research studies on factors contributing to the general growth and development of firms within the industry. Equally, the effects of internet marketing on the marketing activities of various firms is also another research topic that has received significant attention as far as the exploration of marketing strategies is concerned (David, 2011). Birtwistle, Nobbs, Fiorito (2003) examined the aspect of marketing strategies of firm s within the industry from the pricing strategy perspective while failing to touch on other marketing strategy factors. As such, my research analysis failed to single out a particular research study that had been conducted to explore particular marketing strategies from one retailer in the UK fashion industry. For this reason, I decided to conduct a research study that is specifically related to the identification of marketing strategies adopted by a single firm in the industry. I selected to concentrate on Mark and Spencer, in part due to its popularity and success in the UK fashion industry and as well, due to the diverse marketing strategies adopted by the firm in efforts aimed at maximizing its competitive advantage and dominant share in the UK fashion industry. During the past two decades, the UK fashion industry has undergone several transformations characterized by the increase in the number of retailers specializing in the sale of fashion apparels (Grete, Noreen, Fiorito, 2003). The UK fashion industry is concentrated by both established retailers of variety clothing and specialist retailers. Examples of specialist retailers in the industry include Wallis, Miss Selfridges, Dorothy Perkins, Top Shop, Warehouse, and Next. Established retailers of variety clothing include Marks Spencer, Bhs, Primark, New Look, Matalan, and George (in leading supermarket chains). Equally dominant are international chains such as Zara International, Gap, HM, Benton, and Kookai among others ((Grete, Noreen, Fiorito, 2003). The intense competition in the UK fashion industry can be attributed to the presence of such companies. Among these industry players, Marks and Spencer is the most dominant and controls the largest market share, approximately 15%. Andrew (1998) argues that the intense competition is dangerous to undifferentiated or inefficient retailers given that they will be unable to survive in the increasingly competitive market environment due to expanded product proliferation, and increased pressure to lower prices for products. Specific Marketing Strategies adopted by Marks and Spencer Marks Spencer has enjoyed a dominant market position in the UK fashion industry and this can be attributed to the application of creative and innovative marketing strategies. According to Mandy, Christopher, Karinna (2006), Marks and Spencer, for a long time, has adopted seemingly focused and direct marketing strategies that targets customers based on needs, demands, lifestyle, and cultures among potential customers. David 2011supports this idea by arguing that marketing strategies adopted by Marks and Spencer are based on informed, tactical, and high quality strategic goals and objectives of marketing. Of great significance is the strategic and unique style of promoting its products and services that is incomparable to other established competitors within the market such as The Gap, HM, Benton, and Kookai among others. Such established competitors have utilized multiple promotional strategies that are mostly targeted towards the elite class within the UK fashion industry. Other insightful research analysis identified a number of particular strategies that are commonly adopted by Marks and Spencer in the UK fashion industry. This includes market segmentation, targeting strategies, positioning strategies, and advertising. The increasingly uncertain and changing market environment calls for the design of innovative marketing strategies based on solid marketing information in order to capitalize the opportunities presented by the market. The analysis of these marketing strategies is presented below; Market Segmentation Marks and Spencer utilizes the segmentation strategy to promote its brand among to the consumers. Through the segmentation strategy, the company focuses on particular segmentation strategies to enhance the brand image of the company. The main target market for Marks and Spencer is the middle-aged person but it as well utilizes other segmentation variables to capture the largest market possible. Under the segmentation strategy are the following segmentation criteria: Psychographic Segmentation This segmentation strategy entails placing much focus on particular customer aspects such as lifestyle and personality. Amalesh (2011) defines personality aspect of segmentation as referring to the activity of defining a brand according to the personality traits of the targeted market. Marks and Spencer’s brand personality characterizes the personality of an educated middle-aged person with a relative and active sense of fashion. On the other hand, the lifestyle strategy entails placing focus on particular characteristics of individuals within the target market. For instance, Marks and Spencer targets middle-aged individuals with relative sense of fashion and active lifestyles. Behavioral Segmentation This segmentation strategy entails promoting products based on observable conducts of the target market. Such conducts of behavior include the types of benefits that clients look for in a product, the occasion of purchase, the usage of the product, and the beliefs and perceptions of the client (Amalesh, 2011). In terms of beliefs and perception, the Marks and Spencer brand is presented as traditional and standard clothing whereas the purchase occasion entails the availability of different varieties of clothing and apparels that are specifically designed for particular occasions. Concerning usage, a substantial volume of clothing sold by Marks and Spencer goes to heavy users. Last on behavioral segmentation are the benefits sought by clients, which are mostly associated with the high quality and affordable goods. Profile Segmentation This segmentation strategy entails promoting products based on the study of factors such as demographics, geographical location, and socio-economic variables. Regarding geographic factors, Marks and Spencer focuses on wealthy individuals who live in affluent locations and leafy suburbs within the UK. These locations include professional and prosperous metropolitan areas, and Home Counties. Regarding socio-economic variables, Marks Spencer mainly targets well-educated individuals who have excelled in their careers and individuals with substantial levels of income (Mandy, Christopher, Karinna, 2006). Demographic characteristics of clients targeted by Marks and Spencer involve middle-aged individuals within the 30-54 age group brackets. Most of individuals within this age group are have families, active in their lives and careers and have substantial income levels. Targeting Strategies Marks and Spencer utilizes a multi-segment target marketing strategy as compared to the focused targeting strategy that is common with different firms within the industry. Although middle-aged women have been identified as contributing to a significant percentage of total revenues for the company, Marks and Spencer designs, its marketing strategies to target other clients provided they fit the socio-economic class and other characteristics of the target population (Birtwistle, Nobbs, Fiorito, 2003). For instance, the company produces high quality products that targets men in the population, and these products are designed to enhance the company’s brand image within the clothing and apparel industry. For this reason, the company is not capable of following a differentiated approach due to differences associated with pricing strategies among clients within the fashion industry. Different individuals have different needs, demands, and luxuries and hence, Marks and Spencer target s individuals from the high-income class. Positioning Strategy Owing to the increased international presence of the company, Marks and Spencer has been forced to change its market positioning strategy to place the brand to meet the needs of a particular market segment. For instance, the strategic positioning of the company in the UK is different from that positioning strategy used to position the company in, say America (Alexander, 1995). The positioning strategy of the company in the United Kingdom is based on high-quality brand that is aimed at enhancing the company’s brand equity and attracting the loyalty of customers. Through the positioning strategy, Marks and Spencer has managed to establish itself as a distinguished company within the UK fashion industry. Online Shopping Technological advancements and the increased use of the internet have transformed the manner with which many organizations conduct their marketing transactions. The development of e-Commerce platforms has made it easier for Marks and Spencer to promote its products to clients. The increased online shopping preference among clients has promoted the online shopping platform by Marks and Spencer. Coupled with Marks and Spencer financials services, it has become increasingly possible for clients to conduct their shopping online and products delivered to agreed locations (Amalesh, 2011). How this proposal fits to the literature and Links with the Literature This research proposal is aimed at the exploration of marketing strategies adopted by Marks and Spencer to increase its market share in the UK fashion industry. The analysis of the literature has revealed a number of pertinent issues that not only relates to the significance of marketing strategies in the UK fashion industry but also the exploration of marketing strategies that have been utilized by Marks and Spencer to deliver products to the targeted market. Judging from the intense competition of companies in UK’s fashion industry, companies will most likely be forced to develop creative and innovative marketing strategies to enable them survive and maintain a competitive advantage in the industry. This research proposal aims to explore the above the practicability of the marketing strategies identified from the review of literature with reference to Marks and Spencer. The examination of past literature clearly identifies unique and creative strategies that have been adopted by Marks and Spencer in efforts to maintain its dominant position in the industry. As such, the aims of this proposal are directly linked to the factors examined in the review of literature. Theoretical and Conceptual Framework The analysis of the literature has identified key concepts of marketing strategies that are essential for enabling Marks and Spencer to maintain a dominant and competitive position in the UK fashion industry. Additionally, the review of literature has provided some key insights regarding marketing strategies that can be adopted by firms within the UK fashion industry to enhance their market share and attain competitive advantage. Although the process will involve the analysis and exploration of other marketing terms within the industry, the examination of the strategies identified in the literature review can provided a general concept for assessing and exploring the types of marketing strategies adopted by companies such as Marks and Spencer in the UK fashion industry. In turn, this will serve as guidance to the development of research questions and research hypotheses. Industry Background Majority of findings revealed in the review of literature were obtained from past studies and researches that had been conducted on earlier periods. Additionally, majority of such studies concentrated on the general marketing perspectives of firms within the UK fashion industry, and in situations where the studies were specific, a selected marketing strategy was investigated. No single research study was dedicated to the study of marketing strategies adopted by a particular company such as the case with Marks and Spencer. The UK fashion industry is growing at an increasing rate and it is characterized by intense competition among firms. Hence, there is the need for each firm to develop creative and innovative ideas and implement the identified ideas into their marketing strategies in order to increase its chances of survival within the industry. In light of such revelations, this research study aims to undertake a research study to explore the types of marketing strategies adopted by a typical firm in the UK fashion industry. Marks and Spencer is the selected company and hence, the research study will limit itself to the examination and exploration of marketing strategies adopted by Marks and Spencer to enable it increase its market share and enjoy a substantial share of the market. Findings from this research study will be of significance importance to Marks and Spencer, and other firms within the UK fashion industry. It will also provide insights to the market analysts in predicting the future directions and marketing strategies. Research aim This research proposal is aimed at the exploration of marketing strategies adopted by firms in the UK fashion industry. Particular focus is placed on the marketing strategies of adopted by Marks and Spencer to enhance its market share, to enhance its profitability, how it maintains its dominant position, and finally sustain its competitive advantage. Research Questions and hypotheses The following research questions have been designed to limit the study to a specific area of focus and as well, to promote easier handling of variables. RQ 1: Should a firm in the UK fashion industry such as Marks and Spencer adopt specific marketing strategies to enable it to compete effectively and attain a dominant market share? RQ 2: Does marketing strategies have an effect on the market share and growth of Marks and Spencer in the UK fashion Industry? Research Hypotheses The following research hypotheses were formulated based on the research questions above. RH 1: It is necessary for a firm operating in the UK fashion industry, such as Marks and Spencer to develop and adopt particular marketing strategies to enable it to enhance its competitive advance and improve on its market share. RH 2: Marketing strategies play a significant role in influencing the market share and growth of firms in the UK fashion industry such as Marks and Spencer Research Objectives RO 1: Identify and define marketing strategies as critical aspects in improving the market share and competitive advantage of firms in the UK fashion industry RO 2: Explore the factors that lead firms such as Marks and Spencer to implement and adopt differentiated or undifferentiated marketing strategies in the UK fashion industry RO 3: Identify specific or particular marketing strategies adopted Marks and Spencer to enhance its market share, and improve its dominant position RO 4: Scrutinize the impacts of marketing activities in the overall growth and market share of Marks and Spencer in the UK fashion industry. RO 5: Evaluate the contributions of the marketing strategies to the overall business strategy of Marks and Spencer Research Methodology Marketing strategies are fundamental aspects in any business organization and they play critical roles in determining the level of productivity and profitability, the level of competitive advantage, and in influencing the market share and dominance. It is through marketing strategies that organizations are capable of realizing its stipulated goals and objectives. Other than these factors, marketing strategies are necessary for shaping the overall picture of an organization and the manner it presents itself to the outside community. Over the past few years, the UK fashion industry has undergone tremendous transformations and new firms, both domestic and international, have rolled out operations with the aim of capitalizing on the available profitable opportunities. As such, the market has become increasingly competitive making it difficult for less competitive firms to survive. Although each firm utilizes its own marketing strategies, it remains unclear, in particular as efforts to un derstand the type of marketing strategies employed by firms in industry. This research proposal aims to explore the type of marketing strategies adopted by firms in the UK fashion industry with particular focus being given to the marketing strategies adopted by Marks and Spencer. Research philosophy This research proposal will utilize the positivist research philosophy based on the foundation of factors that can be observed within the UK fashion industry. Under this philosophy, such observable factors will be used in the generalization of issues just in the same manner as if the way physical and natural scientists used observable phenomenon to generalize on particular issues (Denzin, 2006). The researcher in this study will utilize the propositions of objective analysis to make generalizations based on the evidence or data collected from the field research. This philosophy will guide the research being proposed in this study to place focus on structured methodologies and objectives as a way of facilitating replication of information in addition to placing emphasis on much quantifiable features that can be related to statistical analysis of aspects. This philosophy is ideal because it enables the researcher to be distant and less influential on the outcomes of the research thereb y facilitating reliability. Research Approaches This research study will utilize both deductive and inductive research approaches. The deductive approach will be applicable given that the idea of marketing strategies of firms in the UK fashion industry such as Marks and Spencer will be examined and verified using data obtained from the study. The deductive approach will also be necessary to enable the study to follow particular sequences and stages before arriving at valid findings. Inductive approaches entail the process of collecting, analyzing, and refining data to provide future directions for further research. Research Participants This research will be undertaken in Westminster City, London and it will involve conducting interviews with a portion of employees, marketing managers, and customers at the main branch in Westminster. This region was selected because it is the headquarters of Marks and Spencer, and hence, a lot of information can be obtained from the selected participants. Other information will be obtained from secondary sources such as the review of literature to obtain general information relating to the industry. Research validity and reliability Validity in this research proposal will be obtained by ensuring accuracy in measurement processes, assessment instruments, and ensuring the realization of stipulated objectives. Concerning reliability, measures will be taken to ensure that repeated assessment or measurement will yield the same results provided the same conditions will be maintained (Blumberg, Cooper, and Schindler, 2005). Relationship among research items Research items in this proposal are designed in a manner that the main research aim will be addressed through the formulation specific research questions are supported by the formulated objectives and hypotheses (Yin, 2003). As such, all research items will be interrelated at one stage within the research process and they will all be critical addressing the aim of the study and providing answers to research objectives and questions. Appropriateness of triangulation As mentioned above, data reliability and validity will be some of the most significant aspects that will be allocated much priority in this research study. Realizing such objectives will involve the process of mixing different methods of data or data assessment methods in order to ascertain whether different results or viewpoints can be obtained from this study (Simon and Vosseberg, 2001). Additionally, the study will involve mixing different data collection strategies given that marketing managers, customers, and employees of Marks and Spencer will be interviewed. Majority of senior managers can only be reached through mail questionnaires. These factors calls for the adoption of a triangulation approach to facilitate the mixing of different research studies. Timescale The timescale for this research proposal is represented in the Gantt Chart below: Gantt Chart For purposes of facilitating this research study, specific resources and research materials will be

The Five Stages Of Social Penetration Theory - 1364 Words

The Five Stages of Social Penetration Theory In life as a human being you will encounter many people that enter into your life and exit it as well. Some of these people at times can leave a lasting attachment with you. After the two of you having a long relationship together. In Fact, there are many types of relationship titles that you may resort to when explaining a person that is in your life to other people. These relationships names that you may use at times to describe your relationship that person that is in your life at the moment can be an acquaintance, a friend, a family member(mom, dad, brother, etc.), or someone you are dating. Now you simply can not automatically create these certain relationships with someone off in just†¦show more content†¦Lasly, small talk is painless and cost -free for the two strangers. The reason this is because they will not be providing too much simply by exchanging their names and the major that they are learning with one another. 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The Shawshank Redemption Is A Legend Of The 1990s

Introduction The 1994 prison escape thriller The Shawshank Redemption is a legend of the 1990s. It has been acclaimed as the best prison movie to this date according to IMDb (Stenberg). Many movies following The Shawshank Redemption have tried and failed in their attempts to recreate this behemoth of a movie. Being the critically acclaimed movie that it is, The Shawshank Redemption is bound to have countless reviews critiquing and praising every aspect of the plot, director, setting, and countless other variables. Each of these selected reviews differ in their rating, plot rundown and discussion; and the resemblances and differences can be clearly seen between the reviews as well as the movie itself. Summary Based off of a Stephen King†¦show more content†¦Developmental Section Washington Post writer Desson Howe describes The Shawshank Redemption by saying, â€Å"It wanders down subplots at every opportunity and ignores an abundance of narrative exit points before settling on the aforementioned finale.† (Howe). However, The Hollywood Report writer Duane Byrge describes The Shawshank Redemption by saying, â€Å"In the lead roles, both Robbins and Freeman are outstanding, layering their performances with snippets of individuality: Their small, daily sustenances and minor triumphs are wonderfully inspiring.† (Byrge). Following in the same theme of Byrge’s review, another film reviewer, Janet Maslin of The New York Times, praises the delicacy of director Frank Darabont and the hard work of the actors Morgan Freeman and Tim Robbins are praised immensely (Maslin). Unlike the reviews of Maslin and Byrge, Howe paints The Shawshank Redemption in a bad light, and while a few other critics share the same views as Howe, those critics keep their reviews short and to the point without much reason. Having said that, Howe is one of few that does take his review and backs it up with reasonings from the movie, pointing out nuances that could go unnoticed unless otherwise stated. Even as Maslin points out the greatness of The Shawshank Redemption, she also relates to Howe’s review, as she points out some flaws, writing about the extreme length of the movie, as well as a complaint about the gentleness ofShow MoreRelatedRed’s Redemption- Shawshank Redemption1169 Words   |  5 Pages The Shawshank Redemption follows the lives of Ellis â€Å"Red† Redding and Andy Dufresne and their twenty-year stint at the Shawshank State Penitentiary. Red (a guilty man) is serving a life sentence for murder, Andy (an innocent man) is serving consecutiv e life sentences for the murder of his wife and her lover. Throughout the film, Red and Andy form an unlikely friendship that transcends age, race, and class boundaries that ultimately leads to Red’s spiritual redemption and freedom. The filmRead MoreProject Mgmt296381 Words   |  1186 Pagesor Russian oil company. One scenario is demand for oil dries up and drops to 5 percent of today’s demand. Should these companies begin to slowly invest in projects to develop and become experts in alternative energy sources? Another example: Around 1990 IBM changed focus from a hardware/software company to a service focus company. The impetus for the change was recognition that hardware and software products were moving toward â€Å"commodities,† which typically lead to increased competition and low margins

Impact Of U17 Women’s World Cup On The Jordan Economy And Tourism

Question: Discuss about the Imapact of U17 Women's World Cup on the Jordan Economy and Tourism. Answer: Introduction: Under 17 FIFA womens world cup was the biggest sporting event conducted in the Jordan ever (fifa.com 2017). Historically, no Middle East countries had conducted sporting events of such high interest and magnitude. For that reason, lot of expectations have been developed over the events that it will create positive impact on the overall economical condition of Jordan. It is also likely to enhance the popularity of football in the Middle East countries as well. In this study, the focus would be on assessing the kind of impact that U-17 womens world cup can have on the economical condition of the Jordan. Furthermore, the study would also focus on the kind analyzing the kind of impact womens U-17 world cup has made on the Jordans tourism sector. For that reason, the study would include clear aims and objectives in order to provide a proper direction about the research study. Research Aim: The study aims to analyze the kind of impact U-17 FIFA womens world cup can have on the overall condition of Jordans economy and tourism. Literature Review: Contribution of U-17 FIFA Womens World Cup in Enhancing the Economics Strengths Jordan: In the article published by the Jordan Times Womens World Cup to boost local economy has focused on highlighting the amount of positive impact U-17 FIFA womens world cup has created on the economical condition (jordantimes.com 2017). The article has mentioned that FIFA world cup has influenced Ministry of Finance to provide more amounts on the effective development of infrastructure. For that reason, several government and private projects has been conducted on Jordan economy, which has provided more earning opportunity for the local people (Williams and Chawansky 2014). The article has mentioned that around JD30 million was invested on the development of the infrastructure. On the other hand, Ministry of youth and sport and Jordan football association also has focused on developing the infrastructure of the stadiums for attracting more number of people to visit the nation. The article also has highlighted that U-17 FIFA womens world cup has allowed the economy to provide more job op portunity for both skilled and unskilled labour. Therefore, it has created positive impact on the per-capita income of the Jordan people. Moreover, development of effective infrastructure has also helped different foreign major organizations to focus on developing businesses in the Jordan market (Andrade-Souza, Moniz and Teoldo 2015). Therefore, it has also helped the economy to enhance the level of business conducted in the Jordans economy. The article has also mentioned that development of proper infrastructure has provided opportunities for different local businesses to enhance their reach in the Jordans market. As a result, it has also created positive impact on the overall condition of the Jordans economy. Impact of U-17 FIFA Womens World Cup on Jordans Tourism Sector: Jordan tourism board has also published an article regarding the level of impact U-17 FIFA womens world cup had on tourism sector (myjordanjourney.com 2017). It has been assessed that U-17 FIFA womens world cup has influenced domestic people to travel around the stadiums to watch all the matches. As a result, it has created direct positive impact on the overall condition on the tourism development perspective. Moreover, the study also mentioned that U-17 FIFA womens world cup had influenced people from all across the world to visit Jordan. For that reason, it has created positive impact on the foreign exchange rate, as more foreign money has included into Jordans economy. The article also has mentioned that increasing number of tourists also has created positive impact on the associated businesses with tourism sector. For instance, U-17 FIFA womens world cup has influenced hotel sector to increase the quality of structure. Moreover, different new hotels also have been developed on th e Jordans economy so that it can provide proper benefits to all the visitors in an appropriate way (Goldblatt and Williams 2014). The article has mentioned that around 5000 people have visited Jordan during the world cup. Moreover, around 500 players and supporting staffs also have visited the economy. As a result, it has increased the rate of success of the tourism sector in a major way. In addition, U-17 FIFA womens world cup has also provided a global platform for Ministry of tourism and antiquities to create awareness about the tourism sector. Therefore, it has helped the economy to attract more number of tourists even after the completion of the world cup, which also has created positive impact on the overall economic condition. Literature Gap: The above discussion has highlighted the fact that U-17 FIFA womens world cup has provided opportunities for the Jordans government to enhance the economical condition. On the other hand, it has also helped the economy to attract tourists from all across the world. However, U-17 FIFA womens world cup has also induced Ministry of Finance to invest huge amount on the development of infrastructure that can have different types of risks associated with the development perspective. Therefore, the study would focus on assessing the exact amount of impact on the overall development of the Jordans economy. Research Objectives: The study focuses on the following objectives: To analyze the kind of impact U-17 FIFA womens world cup has made on overall economic condition of Jordon To evaluate the impact of U-17 FIFA womens world cup on enhancing the popularity of Jordan tourism sector To critically evaluates the factors that had created barriers in enhancing the popularity of tourism and economic condition of Jordan Data Collection: Collection of necessary data is important for achieving success in completing a research study (Panneerselvam 2014). For that reason, the study would focus on utilizing different technique to ensure all aspects of the research study can be completed within the given period of time. In this study, the focus would be on the positivism research philosophy, as it would allow the study to cover all the areas. The study would consider positivism philosophy in order to develop clear aims and objectives, which would provide specific direction for fulfilling all the objectives. On the other hand, the study would also consider inductive approach, which would ensure that all the previously captured data by the Greater Amman municipalityand Ministry of tourism and antiquitiescan be used in an appropriate manner. It would also help the study to avoid development of any new perspectives about the topic. Finally, the study would also use exploratory research design for fulfilling all the objectives within the given time period (Taylor, Bogdan and DeVault 2015). It has been assessed that not much data is available on the internet sources for covering all aspects of the research topic. For that reason, the study would utilize in-depth secondary research technique for capturing detailed information about the research topic. Here, the study would consider thematic analysis, as it would help to include different aspects in an appropriate manner. Here, the necessary information about the research topic will be collected from the different published articles by the Ministry of Finance, Ministry of youth and sport, Jordan football association, Greater Amman municipalityand Ministry of tourism and antiquities. For that reason, the study would focus on understanding the process Ministry of Finance have planned to conduct the event in Jordan. In this study, the focus would be on the Greater Amman Municipality in order to identify the actions it has taken for successful conduction of the event. The study would focus on conducting comparative analysis c ollected data for fulfilling all the requirements of the research objectives effectively (Silverman 2016). Ethical Implication Of the Proposed Research: According to Miller et al. (2012) proper ethical implication within the research topic is required for fulfilling all the objectives in an appropriate manner. Ethical maintenance not only helps the study to collect actual data about the research topic but also help to avoid different types of issues associated with the research process. Moreover, it also help to eliminate different risks associated with the research process so that it can able to fulfil all the objectives in an appropriate manner. Level of risk associated with the Research: The research topic covers enormous area, as it would have to analyze the entire growth of the Jordans economy (Wiles 2012). Moreover, the tourism sector is also very big in Jordan, which requires lot of time. However, the study has limited amount of time, which will induce to neglect different areas. Therefore, it would increase the risk level regarding the actual outcome of the study. Types of Document Required: As mentioned earlier, limited amount of time has influenced organizations to focus on different secondary resources to have a clear idea about the research topic (Greaney et al. 2012). For that reason, the study would include report of Greater Amman municipality, Ministry of tourism and antiquitiesand Ministry of youth and sportto have clear idea about the impact of U-17 FIFA womens world cup. The study would also focus on capturing information published in different newspaper and business magazines to provide additional value about the research topic. References: Andrade-Souza, V.A., Moniz, F. and Teoldo, I., 2015. Relative age effect in FIFA U17 Emirates 2013 World Cup: analysis of players who effectively participated in the matches.Motriz: Revista de Educao Fsica,21(4), pp.403-406. fifa.com, 2017.FIFA U-17 Women's World Cup Jordan 2016 - Discover Jordan - FIFA.com. [online] FIFA.com. Available at: https://www.fifa.com/u17womensworldcup/destination/host-country/index.html [Accessed 9 Mar. 2017]. Goldblatt, D. and Williams, J., 2014. A History of the World Cup in 24 Objects. Greaney, A.M., Sheehy, A., Heffernan, C., Murphy, J., Mhaolrnaigh, S.N., Heffernan, E. and Brown, G., 2012. Research ethics application: a guide for the novice researcher.British Journal of Nursing,21(1), p.38. jordantimes.com, 2017.Womens World Cup to boost local economy organisers. [online] Jordan Times. Available at: https://www.jordantimes.com/news/local/women%E2%80%99s-world-cup-boost-local-economy-%E2%80%94-organisers [Accessed 9 Mar. 2017]. Miller, T., Birch, M., Mauthner, M. and Jessop, J. eds., 2012.Ethics in qualitative research. Sage. myjordanjourney.com, 2017.2016 U-17 FIFA Womens World Cup. [online] Myjordanjourney.com. Available at: https://www.myjordanjourney.com/fifa-2016-womens-world-cup [Accessed 9 Mar. 2017]. Panneerselvam, R., 2014.Research methodology. PHI Learning Pvt. Ltd.. Silverman, D. ed., 2016.Qualitative research. Sage. Taylor, S.J., Bogdan, R. and DeVault, M., 2015.Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons. Wiles, R., 2012.What are qualitative research ethics?. AC Black. Williams, J. and Chawansky, M., 2014. Namibia's Brave Gladiators: gendering the sport and development nexus from the 1998 2nd World Women and Sport Conference to the 2011 Women's World Cup.Sport in Society,17(4), pp.550-562.